ABBA Voyage London 2026: Your Ultimate Guide

Introduction

Get ready to say 'Thank You for the Music' as ABBA Voyage returns to London for a series of spectacular shows, culminating in a must-see performance on Sunday, 29th March 2026. This isn't your typical tribute act; it's a groundbreaking concert experience that uses cutting-edge technology to bring the iconic Swedish supergroup back to life in their prime. Prepare for an immersive, dazzling, and utterly joyous celebration of one of the world's most beloved bands. Whether you're a lifelong fan or new to the magic of ABBA, this is an event that promises to leave you spellbound and singing all the way home.

About the Artist

ABBA – Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad – burst onto the global music scene in the early 1970s and quickly became a pop phenomenon. Their unique blend of catchy melodies, sophisticated arrangements, and heartfelt lyrics resonated with millions worldwide. From their Eurovision-winning anthem 'Waterloo' in 1974 to chart-topping hits like 'Dancing Queen', 'Mamma Mia', 'SOS', 'Fernando', 'Take a Chance on Me', 'Gimme! Gimme! Gimme! (A Man After Midnight)', 'Super Trouper', and 'The Winner Takes It All', ABBA's discography is a treasure trove of pop perfection. Their music has achieved enduring popularity, selling hundreds of millions of records and continuing to inspire new generations through stage shows, films, and now, this revolutionary virtual concert. ABBA Voyage allows fans to witness the band as they were in their electrifying heyday, performing their timeless hits with the energy and charisma that defined them.

Complete Venue Guide

ABBA Arena: The Future of Concerts

The ABBA Arena, situated in the Pudding Mill Lane area of London's East Bank, is a purpose-built venue designed from the ground up to host the spectacular ABBA Voyage show. This architectural marvel is more than just a concert hall; it's an integral part of the immersive experience.

• Design and Capacity: The arena boasts a unique, circular design, creating an intimate yet grand atmosphere. It can hold up to 3,000 spectators per show, ensuring a vibrant crowd energy while maintaining a sense of connection to the performance.
• Technology Integration: The venue is equipped with cutting-edge sound and lighting systems, specifically tailored to enhance the digital avatars of ABBA. High-definition screens and sophisticated projection technology create a seamless blend between the virtual performers and the live audience.
• Auditorium Layout: The seating is arranged to offer excellent sightlines from almost every angle. There are multiple levels, including stalls and tiered seating, ensuring a fantastic view of the stage no matter where you are located. The dance floor area in front of the stage offers a more energetic, standing experience for those who want to be closer to the action.
• Amenities: Inside the arena, you'll find bars serving a range of drinks, merchandise stands selling ABBA Voyage souvenirs, and clean toilet facilities. Food options within the arena itself are typically limited to snacks.
• Accessibility: ABBA Arena is committed to making the experience accessible for all. Accessible viewing platforms and facilities are available. It is essential to arrange specific accessibility needs directly with StubHub when purchasing tickets to ensure you are allocated appropriate seating and have access to necessary facilities.

Getting There & Transport

Reaching the ABBA Arena is straightforward, with several convenient transport options available:

• DLR (Docklands Light Railway): The closest station is Pudding Mill Lane, which is just a short walk from the arena. This is often the most direct route for many attendees.
• Tube (London Underground): Several lines serve stations within walking distance. Bow Church (DLR) is nearby, and Stratford (Central, Jubilee, DLR, Overground, TfL Rail) and Stratford High Street (DLR) are slightly further but offer excellent connections. From Stratford, it’s a pleasant 15-20 minute walk or a short DLR ride.
• Buses: Numerous bus routes operate in the vicinity of the Olympic Park and Stratford, connecting to various parts of London. Check Transport for London (TfL) for the most up-to-date route information.
• Cycling: Cycle storage facilities are available near the arena. London has an extensive network of cycle lanes, making this a sustainable option for those travelling from closer areas.
• Driving: While driving is possible, please be aware that parking in the immediate vicinity of the arena is very limited and often expensive. The Olympic Park has several car parks, but it’s advisable to pre-book if you plan to drive. Navigating London traffic can also be challenging.

Recommendation: Using public transport, particularly the DLR to Pudding Mill Lane or the Tube to Stratford, is generally the most efficient and stress-free way to reach the ABBA Arena.

Where to Eat & Drink

While the ABBA Arena itself offers basic refreshments, the surrounding areas provide a wealth of dining and drinking options:

• Westfield Stratford City: Located adjacent to the Olympic Park, this vast shopping centre offers an extensive range of restaurants, cafes, and bars catering to all tastes and budgets. From fast food chains to international cuisine and more upscale dining, you'll find plenty of choices here before or after the show.
• Local Pubs and Restaurants: Explore the areas around Stratford and Bow for traditional pubs serving classic British fare and independent eateries offering diverse culinary experiences.
• Olympic Park: The Queen Elizabeth Olympic Park itself has several cafes and eateries, particularly around the London Aquatics Centre and the London Stadium, offering convenient options with great views.

Tip: Arrive early and enjoy a meal or a drink in one of these areas to soak up the pre-show atmosphere without the rush.

Where to Stay

For those travelling from further afield, London offers a vast array of accommodation options near the ABBA Arena:

• Stratford: Staying in Stratford itself provides the most convenience, with numerous hotels ranging from budget-friendly chains to more premium options, all within easy reach of the arena.
• Canary Wharf: A short DLR or Tube ride away, Canary Wharf offers a selection of modern hotels and a vibrant atmosphere with plenty of dining and entertainment options.
• Central London: If you wish to explore London's main attractions, staying in central locations like Covent Garden, Soho, or the West End is an option. However, factor in travel time back to the ABBA Arena after the show.

Booking Recommendation: Book your accommodation well in advance, especially if your visit coincides with other major events in London, to secure the best rates and availability.

Ticket Information

Tickets for ABBA Voyage are exclusively available through StubHub. Due to the phenomenal demand, it is crucial to purchase your tickets as early as possible to guarantee your attendance for the 29th March 2026 performance.

• Purchase Platform: Only use StubHub for official ticket purchases. Be wary of unofficial resellers.
• Ticket Types: StubHub typically offers various ticket options, including standard seating, premium seating, and potentially dance floor access. Review the descriptions carefully to choose the experience that suits you best.
• Pricing: Ticket prices vary based on seating location and demand. StubHub's platform will display the current pricing for available tickets.
• Resale Market: StubHub also serves as a secure platform for reselling tickets if your plans change. Ensure you follow their guidelines for safe and legitimate resale.
• Accessibility Bookings: If you require accessible seating or have specific needs, you must contact StubHub directly during the booking process to arrange this. Do not purchase standard tickets if you require special assistance.

Important: Always ensure you are purchasing from the official StubHub website to avoid fraudulent tickets.

Frequently Asked Questions (FAQs)

1. What is ABBA Voyage? ABBA Voyage is a groundbreaking concert experience featuring digital avatars of ABBA performing their greatest hits, created using motion capture technology. It's set in a purpose-built arena in London.

2. When is the show on 29th March 2026? The show is scheduled for Sunday, 29th March 2026. Doors typically open 90 minutes before the show begins, but check your ticket for precise timings.

3. Where is the ABBA Arena located? The ABBA Arena is located at Pudding Mill Lane, London E15 2RU.

4. How do I get tickets? Tickets can exclusively be purchased through StubHub. It's highly recommended to buy them as far in advance as possible due to high demand.

5. What is the running time of the show? The concert lasts approximately 90 minutes and does not include an interval.

6. Can I buy food and drinks at the arena? Yes, bars are available inside the arena serving alcoholic and non-alcoholic beverages, as well as some snacks. However, more substantial meal options are available in the surrounding areas like Westfield Stratford City.

7. Is the ABBA Arena accessible for wheelchair users or those with mobility issues? Yes, the arena is accessible. Accessible seating and facilities are available. You must contact StubHub directly when booking to arrange specific accessibility requirements.

8. What is the age restriction for ABBA Voyage? ABBA Voyage is suitable for all ages, but attendees under 16 must be accompanied by an adult aged 18 or over. Children under 3 are not permitted.

9. Can I take photos or videos during the show? Personal photography and videography are generally permitted, but professional recording equipment is prohibited. Please be mindful of others and avoid excessive flash photography that could disrupt the experience.

10. What happens if I can't make it to the show? Can I resell my ticket? Yes, StubHub provides a secure platform for reselling tickets if your plans change. Follow their guidelines for a legitimate resale.

11. Is there parking available at the arena? On-site parking is extremely limited and not recommended. It is best to use public transport or park at one of the nearby car parks, such as those at Westfield Stratford City, and walk or take public transport to the venue.

Top Tips for Attendees

• Book Early: This cannot be stressed enough. ABBA Voyage is incredibly popular, so secure your tickets and accommodation well in advance.
• Plan Your Travel: Familiarise yourself with the public transport options to the ABBA Arena. Allow ample travel time, especially during peak hours.
• Arrive Early: Aim to arrive at the arena at least 60-90 minutes before the show starts. This gives you time to navigate security, find your seats, visit the facilities, and soak up the atmosphere without feeling rushed.
• Check Your Ticket: Double-check the date, time, and seat number on your ticket before leaving home.
• Wear Comfortable Shoes: If you plan on dancing or standing, comfortable footwear is a must!
• Embrace the Experience: This is a unique event. Let yourself be transported by the music, the visuals, and the sheer joy of seeing ABBA perform like never before.
• Stay Hydrated: While you can't bring your own drinks into the arena, bars are available inside.
• Merchandise: If you want to grab some exclusive ABBA Voyage merchandise, visit the stands early on, as popular items can sell out.

Conclusion

ABBA Voyage on Sunday, 29th March 2026, is more than just a concert; it's a cultural phenomenon and a technological marvel. It offers a unique opportunity to experience the magic of ABBA in a way that was once unimaginable. With its stunning visuals, incredible sound, and a setlist packed with hits that have defined generations, this show is guaranteed to be an unforgettable night. Gather your friends, book your tickets exclusively via StubHub, and prepare to dance, sing, and relive the glory days with ABBA. Don't miss out on what promises to be one of London's most talked-about events of 2026!