The Brand New Heavies at Eventim Apollo - London

Get ready, London! The air is about to get a whole lot funkier, smoother, and undeniably soulful. On Tuesday, 24 March 2026, the legendary Brand New Heavies are descending upon the iconic Eventim Apollo, and if you're not already buzzing with anticipation, you will be. Imagine this: the glittering lights of Hammersmith transforming into a stage for one of the most enduring and exhilarating live acts on the planet. This isn't just a gig; it's a celebration of groove, a masterclass in soulful performance, and an absolute must-see for anyone who knows their acid jazz from their funk. Don't be left with the post-event blues; this is one night you'll want to be front and center for.

About The Brand New Heavies

Formed in 1988, The Brand New Heavies emerged from the vibrant acid jazz scene of London, quickly establishing themselves as pioneers of a sound that blended jazz harmonies, funk rhythms, and soulful vocals with an infectious, contemporary energy. Their breakthrough came with their self-titled debut album in 1990, which, along with its successor Heavy Rhyme Experience Vol. 1, cemented their status as serious contenders. They redefined the UK soul landscape, proving that sophisticated musicianship could also be incredibly danceable and accessible. Their early success was propelled by their unique ability to craft sophisticated yet undeniably catchy tunes, earning them critical acclaim and a devoted fanbase.

The band's musical DNA is a rich tapestry woven from the influences of classic soul, funk, and jazz legends, reimagined through a distinctly modern lens. Think of the intricate horn arrangements reminiscent of Earth, Wind & Fire, the raw groove of James Brown, and the smooth vocal stylings of Motown’s finest, all filtered through the creative vision of The Heavies. This alchemical blend has resulted in a discography packed with anthems that resonate across generations. Albums like Brother Sister (1994) and Shelter (1995) showcased their evolving sound, featuring hit singles like "Dream on Dreamer" and "You've Got a Friend," which became staples of radio and dance floors worldwide. Their consistent ability to deliver high-quality, feel-good music is a testament to their enduring appeal.

What truly sets The Brand New Heavies apart is their unparalleled commitment to live performance. They are renowned for their electrifying stage presence, tight musicianship, and the sheer joy they exude when performing. This infectious energy is what draws fans back time and again. Even with lineup changes over the years, the core spirit of the band has remained intact, consistently featuring exceptional vocalists who can deliver both power and nuance. Their current iteration, often featuring the sensational Simone Wilson on vocals alongside founding members Jan Kincaid (drums) and Andrew Levy (bass), continues this tradition of delivering an unforgettable live experience. They don’t just play their hits; they inhabit them, breathing new life into every note and leaving audiences utterly spellbound.

Eventim Apollo: The Perfect Setting

Nestled in the heart of Hammersmith, the Eventim Apollo (formerly Hammersmith Apollo and Hammersmith Odeon) at 45 Queen Caroline Street, London W6 9QH, is more than just a venue; it's a piece of London's rich cultural heritage. This magnificent art deco theatre, opened in 1932, boasts a stunning interior that evokes a sense of grandeur and theatricality, making it the ideal backdrop for a night of soulful celebration. Its unique character, with its ornate detailing and impressive stage, creates an atmosphere that feels both intimate and grand, perfectly complementing the sophisticated yet energetic sound of The Brand New Heavies.

With a capacity of around 5,000, the Eventim Apollo offers a sense of occasion without feeling overwhelmingly vast. The acoustics are renowned, ensuring that every soulful vocal, every crisp horn riff, and every driving bassline will be heard in pristine clarity. This makes it a truly immersive experience for any music lover. Over the decades, it has hosted some of the biggest names in music, from legendary rock bands to pop icons and soul divas, cementing its reputation as one of London’s premier live music destinations. Its classic charm and superb sound system make it an unparalleled choice for a band like The Brand New Heavies, promising an evening where the music takes center stage in an environment that feels truly special. The venue is generally accessible, with steps and lifts available, and staff are on hand to assist patrons with specific needs.

What to Expect at the Show

Prepare for a journey through the decades with a setlist that is sure to be a crowd-pleasing fusion of their most beloved hits and perhaps a few deeper cuts to delight the hardcore fans. We can absolutely expect electrifying renditions of anthems like "Never Stop," "Midnight At The Oasis," and the unforgettable "Dream on Dreamer." The Brand New Heavies are masters of their craft, and their live performances are not just about playing the songs; they're about reinterpreting them with an incredible energy that often surpasses the studio recordings. Expect infectious grooves that will have you on your feet, soaring vocal performances that will give you chills, and a band that plays with a precision and passion that is truly a joy to behold.

The stage production at the Eventim Apollo for The Brand New Heavies will likely be a celebration of light and sound, designed to enhance the music without overpowering it. Think dynamic lighting that shifts and pulses with the rhythm, creating an immersive atmosphere that draws you into the performance. The sheer talent on stage will be the main spectacle, with the musicians’ skill and chemistry shining through. The overall vibe will undoubtedly be one of pure, unadulterated joy and soulful uplift. It’s the kind of night where you can forget your worries, get lost in the music, and feel genuinely connected to the energy of the performance and the collective spirit of the audience. It’s going to be a night filled with soulful melodies, funky rhythms, and an unforgettable sense of communal celebration.

Getting to Eventim Apollo

The Eventim Apollo is conveniently located in Hammersmith, making it easily accessible from all parts of London and beyond. The nearest tube stations are Hammersmith and Ravenscourt Park, both on the District and Piccadilly lines, and Hammersmith is also served by the Circle and Hammersmith & City lines. From Hammersmith station, it’s a short and easy walk of approximately 5-7 minutes to the venue. Ravenscourt Park station is slightly further, around a 10-minute walk. Numerous bus routes serve the Hammersmith area, including routes 9, 10, 27, 30, 85, 190, 211, 267, 306, 485, and 609, all stopping within a short walk of the Eventim Apollo. Driving and parking in central London are generally not recommended due to congestion charges, limited availability, and high costs. If you are arriving from outside the city, consider using the excellent national rail network to reach a major London terminus (like Paddington, Waterloo, or Victoria) and then transferring to the London Underground to reach Hammersmith.

Frequently Asked Questions

What time does the event start? Doors typically open at approximately 7:00 PM. While specific times for support acts are not yet confirmed, it's generally expected that a support artist will perform from around 8:00 PM. The Brand New Heavies are anticipated to take the stage around 9:00 PM, with the show concluding by approximately 10:30 PM to 11:00 PM, depending on the length of their set.

Is there an age restriction? The Eventim Apollo generally operates a 16+ or 18+ policy for most concerts, particularly those with a bar. Attendees will be required to show valid photographic identification to prove their age. Please check the specific event details when purchasing tickets for the definitive age restriction.

What's the refund policy? Tickets are typically non-refundable unless the event is cancelled or significantly rescheduled by the artist or promoter. Please refer to the terms and conditions of your ticket purchase for full details.

Are there food and drink options? Yes, the Eventim Apollo has multiple bars located within the venue serving a range of alcoholic and non-alcoholic beverages. There are also numerous restaurants and eateries in the surrounding Hammersmith area offering diverse cuisines for pre- or post-show dining.

Where to Stay in London For those traveling from further afield, Hammersmith offers a range of accommodation options, from budget-friendly hotels to more upscale establishments, ensuring you can find a comfortable base for your London visit.