Eventim Apollo

Nestled on the vibrant Hammersmith Road, the Eventim Apollo stands as a beacon of live music in London, a grand dame of entertainment with a storied past and a fiercely beating heart for contemporary culture. More than just a venue, it is a living archive, a place where generations have gathered to witness artistry unfold. Its ornate interiors and commanding presence speak of an era of cinematic splendour, a heritage that now forms the bedrock of its identity as a premier destination for unforgettable gigs. The Apollo isn't just a place to see a show; it's an experience, an immersion into the soul of live performance, where the echoes of legendary acts mingle with the roar of today's eager audiences.

The story of the Eventim Apollo begins not with music, but with the silver screen. Opened in 1932 as the Gaumont Palace, it was designed by the renowned architect Sir Edward Alfred Macnamara to be a lavish cinema, a palace of dreams in its own right. Its striking Art Deco facade, with its distinctive clock tower, instantly marked it as a landmark in West London. Inside, the opulent interiors, featuring gilded plasterwork, sweeping staircases, and a magnificent proscenium arch, were intended to transport audiences to another world. The cinema was one of the largest in London, capable of seating over 3,000 patrons. For decades, it served its primary purpose, hosting film premieres and matinee showings, becoming a beloved fixture of the Hammersmith community. The sheer scale and grandeur of its original design are a testament to the ambition of its creators and a significant part of its enduring allure.

While its cinematic beginnings were grand, the true metamorphosis of the Gaumont Palace into the Eventim Apollo we know today began in the late 1970s and early 1980s. Recognizing the shifting entertainment landscape, the venue transitioned from a cinema to a live music and variety theatre. This pivot allowed the Apollo to tap into the burgeoning live music scene, offering a grander alternative to smaller, more intimate clubs. The venue's architectural splendour, often seen as a relic of a bygone era, proved to be a surprisingly effective canvas for the raw energy of live performance. It became a place where the theatricality of the building itself could complement the spectacle of the artists on stage. Its capacity and its prestige attracted major international acts, solidifying its status as a significant stop on the touring circuit. The Apollo’s ability to retain its unique architectural character while adapting to the demands of contemporary music has been key to its sustained relevance, offering a distinct experience that sets it apart from more modern arenas.

The Eventim Apollo's rich history is punctuated by countless legendary performances that have left an indelible mark on music history. While its grandeur offers a spectacular backdrop for any act, it's the unique intimacy it fosters, despite its size, that truly makes a gig here special. The resplendent Art Deco interior, a rare survivor of cinema palace architecture, is the venue's undeniable Unique Selling Proposition (USP), creating an atmosphere of timeless glamour that elevates every performance.

Here are just a few of the iconic nights that have graced the Eventim Apollo stage:

• The Who (1979): Following the tragic death of Keith Moon, The Who returned to the stage at the Apollo for a series of emotionally charged performances, marking a pivotal moment in the band's career.
• Queen (1980): Freddie Mercury and his band delivered electrifying sets at the Apollo during their "The Game" tour, showcasing their unparalleled stage presence.
• David Bowie (1990): Bowie's "Sound and Vision" tour, a retrospective of his career, featured spectacular staging and a setlist that thrilled fans at the Apollo.
• Prince (2014): The Purple One treated audiences to an intimate and legendary series of "Piano & A Microphone" shows, demonstrating his unparalleled musical genius in the venue's unique setting.
• Adele (2016): The global superstar played a series of homecoming shows here, her powerful vocals resonating through the ornate hall, cementing the venue's reputation for hosting contemporary titans.

The Apollo has hosted a dizzying array of artists spanning genres and generations, from rock gods and pop royalty to emerging indie darlings. The experience of watching a favourite band or artist perform within these historic, opulent walls is something that cannot be replicated in a sterile modern arena. The gilded ceilings, the velvet seats, and the sheer sense of occasion imbue each concert with a special magic, making the Eventim Apollo a truly cherished live music venue.

The Eventim Apollo is committed to providing an accessible experience for all patrons.

• Wheelchair Access: Accessible viewing areas are available for wheelchair users, offering excellent sightlines of the stage. These can be booked in advance. Accessible toilets are also available.
• Assistance Dogs: Assistance dogs are welcome at the venue. Please inform the venue when booking tickets.
• Hearing Impairment: Induction loops are available. Please enquire with the venue directly for specific arrangements.
• Mobility Impairment: While the venue is grand, staff are on hand to assist patrons with mobility issues. Please contact the venue in advance to discuss specific needs.
• Accessible Tickets: It is recommended to book accessible tickets directly with the venue or the official ticketing agent to ensure appropriate seating and arrangements are made.

• Door Times: Doors typically open 60-90 minutes before the advertised show start time. It is always best to check your ticket or the specific event details for exact timings.
• Age Restrictions: Most events are all-standing in the main arena but have seated areas. Age restrictions vary per event. For standing tickets, under 14s must be accompanied by an adult (18+). For seated tickets, under 16s must be accompanied by an adult (18+). Some events may have stricter age restrictions (e.g., 18+). Always check the specific event information.
• Bag Policy: Small bags are permitted, but large bags, rucksacks, and suitcases are generally not allowed. Security may ask to check bags upon entry. It is advisable to travel as light as possible.
• Security: Enhanced security measures are in place, including searches and bag checks. Please cooperate with venue staff.
• Photography: The use of professional photography equipment is usually prohibited. Mobile phone photography is generally permitted, but flash photography may be restricted for certain performances. Please adhere to signage and instructions from venue staff.