Tours and new dates
Sam Fender announces his 2027 Proper Massive Stadium Tour
By NeedATicket · Published
Sam Fender plays St James' Park, Wembley, the Etihad, Murrayfield and Cardiff in 2027, after a row over prices and a bot attack on the Newcastle presale.
The tour
Sam Fender announced the Proper Massive Stadium Tour on 21 October 2026, in support of a fourth album that he has confirmed but not yet named. The two original nights at Wembley Stadium are his biggest headline shows to date, Andre Paine reported for Music Week. He played London Stadium in 2025.
The UK dates are St James' Park in Newcastle on 3 and 5 June 2027, the Principality Stadium in Cardiff on 10 June, Wembley on 18 and 20 June, Scottish Gas Murrayfield in Edinburgh on 8 July and the Etihad Stadium in Manchester on 15 and 17 July. He also plays Marlay Park in Dublin on 1 July, and headlines the Rock Werchter festival in Belgium on 3 July, his first headline slot at a European festival.
Three more UK dates have since been added: a second Cardiff night on 12 June, a second Murrayfield night on 10 July and a third Wembley show on 2 September, according to Official Charts. Wunderhorse, the Cornish band fronted by Jacob Slater, support at the stadium shows. The tour is promoted by SJM, Communion ONE, Kilimanjaro Live and DF Concerts.
Fans who pre-ordered the new album by 26 October were sent a code for a presale that opened at 9.30am on Wednesday 28 October. The general sale was set for 9.30am on Friday 30 October.
Andre Paine reported this first for Music Week. Checked against Sam Fender, Proper Massive Stadium Tour announcement (as published by Official Charts).
A row over prices before a ticket was sold
The tour ran into trouble over prices within days of the announcement. On 24 October an Instagram user shared what were said to be the planned prices for Wembley, with "front standing" tickets at £130.75, ordinary standing at £98.85 and seats from £64.75 to £130.75, as Priya Bharadia reported for The Guardian. Top prices at the other venues were listed at between £112.90 in Newcastle and £120.95 in Edinburgh.
Fender replied that he was not happy with the prices and that they were being changed. He said they had been inflated well beyond what he had in mind, and should only rise in line with the cost of putting the show on. He also attacked the practice of splitting standing tickets into front and back areas, saying he had no idea how it had become normal at gigs.
He later said he had got front standing removed from the UK stadium tour, so that anyone with a standing ticket had as much chance as anyone else of reaching the front, BBC News reported. He said general admission standing would be £85, and seats £95, £75 and £55, but that those prices did not include venue and ticketing fees or a £1 contribution per ticket to the Live Trust, which supports grassroots venues. He added that costs had risen enormously compared with two years ago and that he could not control the fees.
Fender is not the only artist to have spoken out. The Swedish pop singer Zara Larsson agreed with fans in August that tickets for one of her shows were too expensive and said she wanted more say in pricing, The Guardian reported.
A bot attack on the Newcastle presale
The presale then ran into a second problem. On the morning of 28 October, Gigantic, the ticket agency selling the St James' Park shows, said its system had detected an unusually high volume of suspicious activity, which caused error messages on its site, and it halted the presale to protect fans, Samantha Jagger reported for BBC News.
Fender told fans on Instagram that he had been told of a sophisticated bot attack on the site, and moved the Newcastle presale back 24 hours to 9.30am on Thursday 29 October so that real fans could get tickets. Gigantic apologised, saying fans should be able to buy tickets fairly.
No other venues were reported to be affected. A source told the BBC they had no problems buying tickets for the London show.
The biggest year of his career
The stadium tour follows the most successful period of Fender's career. His third album, People Watching, came out in February 2025 and went to No 1. It won the 2025 Mercury prize in October that year, at a ceremony held in Newcastle, not far from North Shields, where he grew up, as Ben Beaumont-Thomas reported for The Guardian. Accepting the prize, he thanked Annie Orwin, the actor he had described as a surrogate mother, who is the subject of the title song.
It was the first year the Mercury had moved its ceremony to Newcastle, at the Utilita Arena, and the prize went to a north-east artist. A Guardian analysis found that every winner from 2014 to 2023 had come from London.
He gave his £25,000 Mercury winnings to the Music Venue Trust, the charity that campaigns for small venues, saying he would not be doing what he does without the gigs he played around the north-east when he was starting out. He had already given £100,000 from his 2024 arena tour to the charity.
Then came Rein Me In. Fender re-recorded the People Watching track as a duet with Olivia Dean, who added a new verse, and released it in June 2025. It took 36 weeks to reach No 1 and then kept coming back to the top. In July 2026 it passed the 18 weeks set by Frankie Laine's I Believe in 1953 to become the longest-running No 1 single in UK chart history, The Guardian reported. Music Week puts its total at 23 weeks at No 1. The duet also won song of the year at the 2026 Brit awards.
It is an unlikely record breaker. Fender wrote Rein Me In for People Watching as a gentle, folk-rooted song about someone who ends a relationship and spirals into drink and drugs, and Dean's verse gives a voice to the woman he walked away from. Dean joined him on stage to sing it during his 2025 stadium shows. Its slow, up-and-down climb also helped it avoid the chart's accelerated decline rule, introduced in 2017 to move older songs out of the chart, Beaumont-Thomas wrote.
Fender broke through with his debut album Hypersonic Missiles in 2019, which went to No 1, followed by Seventeen Going Under in 2021. He has won five Brit awards, The Guardian reported, including best alternative or rock act in 2025, his second win in that category. In the summer of 2025 he played a series of stadium shows across the UK.
A pound for small venues
The £1 per ticket that Fender mentioned is part of a wider push to make big concerts pay towards the small venues where artists start out. The Music Venue Trust has proposed a £1 levy on every ticket for concerts with a capacity above 5,000, an idea backed by artists including Coldplay and Katy Perry, and the government's culture department has said it fully supports the scheme, The Guardian reported in November 2025.
The charity says more than 150 grassroots venues have closed since 2023, under pressure from lower consumer spending, higher utility bills and debts left over from the Covid closures. Fender has backed the same principle, and said when he gave £100,000 from his arena tour that it was common sense for money from big shows to support smaller ones.
How the prices looked before the general sale
We have tracked the eight original UK dates on StubHub, the resale marketplace, since the presale opened on 28 October. When we checked at 08:25 on 30 October, about an hour before the general sale, the cheapest listed tickets were £90 for Wembley on 20 June, £95.91 for Murrayfield on 8 July, £108 for Wembley on 18 June, £111.37 for the Etihad on 15 July, £112 for Cardiff on 10 June, £123.51 for St James' Park on 3 June, £125.71 for the Etihad on 17 July and £131.11 for St James' Park on 5 June, plus StubHub booking fees at checkout.
The Newcastle nights have been the dearest since resale listings began. The cheapest ticket for 3 June has fallen from £189.10 on the first day to £123.51, and for 5 June from £163.64 to £131.11. Wembley on 18 June had briefly been as low as £82.67. Several of the other dates had barely moved in the two days before the general sale.
There were 391 listings for Wembley on 18 June, 320 for St James' Park on 3 June and 287 for the Etihad on 15 July when we checked. The three dates added later were not yet listed on StubHub.
The cheapest resale tickets at that point were above the £85 standing price and the £55 to £95 seated prices Fender gave, which do not include fees. Resale prices are set by the people selling, and they can move a long way in the hours and days after a general sale.
What happens next
Fender has confirmed a fourth album, but he has not yet given a title, cover or release date. The tour opens at St James' Park on 3 June 2027 and finishes, for now, with the added Wembley date on 2 September.
We will update the prices on this page as the general sale settles, and add the three new dates when they are listed. Prices shown are StubHub listing prices; booking fees are added at checkout.
If you would rather wait, each date below has its own price alert. We check prices every hour and can email you when the cheapest ticket falls below today's price or below a budget you set, and you can follow Sam Fender to hear when the added dates appear.
Tickets today
What StubHub lists now, checked hourly. Prices are listing prices; StubHub adds its booking fees at checkout.
St. James' Park, Newcastle upon Tyne
St. James' Park, Newcastle upon Tyne
Principality Stadium Cardiff, Cardiff
Wembley Stadium, London
Wembley Stadium, London
Murrayfield Stadium, Edinburgh
Etihad Stadium, Manchester
Etihad Stadium, Manchester
Sources
- Sam Fender, Proper Massive Stadium Tour announcement (as published by Official Charts) (primary source)
- Music Week (Andre Paine): Sam Fender to play 2027 stadium tour including Wembley dates with album pre-orders now open (Wed 21 Oct 2026)
- Official Charts (Nick Levine): Sam Fender announces the Proper Massive Stadium Tour 2027 (Thu 29 Oct 2026)
- The Guardian (Priya Bharadia): Sam Fender tells fans high ticket prices for Proper Massive tour are 'getting changed' (Sat 24 Oct 2026)
- BBC News (Evie Lake): Sam Fender calls out ticket prices ahead of tour (Sat 24 Oct 2026)
- BBC News (Samantha Jagger): Sam Fender pre-sale moved after 'bot attack' (Wed 28 Oct 2026)
- The Guardian (Ben Beaumont-Thomas): Sam Fender and Olivia Dean’s Rein Me In breaks 73-year record to become longest-running UK No 1 single (Fri 31 Jul 2026)
- The Guardian (Ben Beaumont-Thomas): Sam Fender wins 2025 Mercury prize for his album People Watching (Thu 16 Oct 2025)
- The Guardian (Ben Beaumont-Thomas): Sam Fender donates his £25,000 Mercury prize winnings to Music Venue Trust charity (Tue 11 Nov 2025)
Written by NeedATicket from the sources above and our own StubHub price records. We earn a commission when you buy through our links.