ABBA Arena

The ABBA Arena in London stands as a unique testament to the enduring power of iconic music and innovative temporary architecture. More than just a venue, it's a pulsating heart for the ABBA Voyage experience, a purpose-built structure designed to house a revolutionary production. Unlike traditional arenas, the ABBA Arena is a marvel of engineering and design, offering an immersive spectacle that transports audiences directly into the heart of the ABBA universe. Its very existence is a carefully choreographed event, a temporary home for a digital resurrection that redefines what a live music experience can be.

The story of the ABBA Arena is intrinsically linked to the ambitious ABBA Voyage project, which officially launched in May 2022. Unlike venues with decades of rich history, the ABBA Arena is a relatively new, albeit spectacular, creation. Its origin lies in the desire to create a bespoke, state-of-the-art home for this groundbreaking show, a space that could accommodate the technological demands and the vast audience engagement required. Located in the Queen Elizabeth Olympic Park, the arena itself is a feat of temporary construction. Designed by the architectural firm Stufish, renowned for their work with global music tours, the arena is a hexagonal structure featuring a pioneering "dancing" floor that can be configured to accommodate a vast audience while also offering an intimate feel. The arena’s temporary nature is crucial to its identity; it was conceived as a purpose-built home for ABBA Voyage, a testament to the production's singular vision. This architectural approach emphasizes flexibility and innovation, allowing for a tailored experience that couldn't be replicated in a conventional, permanent venue. The use of cutting-edge construction techniques ensures stability and a premium viewing experience, even within its temporary framework.

The ABBA Arena's defining moment is its very existence as the exclusive home of ABBA Voyage. This isn't a venue that has hosted a myriad of artists over decades; its significance is concentrated in its role in bringing a beloved band back to life through digital avatars. The cultural impact is profound, pushing the boundaries of what a "live" concert can mean. It has created a new paradigm for nostalgia and the celebration of legacy artists, proving that while the performers may be digital, the emotional connection and communal experience of attending a concert remain very real and potent. The arena has become synonymous with this singular, world-first production, establishing itself as a destination for fans eager to witness this technological and artistic marvel firsthand.

The ABBA Arena's unique selling proposition (USP) is its singular purpose as the purpose-built, state-of-the-art home for the revolutionary ABBA Voyage production. Every aspect of the arena is designed to enhance this immersive experience, making each night a legendary event. While the performers are digital avatars, the energy, choreography, and sheer spectacle are undeniably live and breathtaking.

Five Iconic ABBA Voyage Experiences:

• Opening Night Premiere (May 27, 2022): The grand unveiling of ABBA Voyage, marking the official inauguration of the arena and the culmination of years of development, instantly cementing the venue's place in entertainment history.
• "Voyage" Album Launch Celebrations (November 2021 - Pre-Opening): While the arena was under construction, pre-launch events and promotional activities surrounding the Voyage album release generated immense anticipation and highlighted the global excitement for the project.
• First Public Performances: The initial weeks and months saw the arena buzz with the sheer novelty and success of the show, with audiences consistently mesmerized by the realism of the ABBAtars.
• Special Occasion Performances: Throughout its run, the arena has hosted numerous dates where the energy is amplified by celebratory occasions for attendees, such as birthdays, anniversaries, and group outings, all contributing to the unique atmosphere.
• Continuous Sold-Out Runs: The consistent demand and sold-out nature of nearly every performance since its opening signifies its ongoing iconic status as the only place in the world to experience ABBA Voyage.

The ABBA Arena is designed with accessibility at its core, ensuring a positive experience for all visitors.

• Wheelchair Access: The arena is fully accessible for wheelchair users. Designated wheelchair spaces are available within the auditorium, offering excellent sightlines. These spaces are best booked in advance through the official ticketing channels.
• Accessible Toilets: Accessible toilet facilities are available throughout the venue.
• Assistance Dogs: Assistance dogs are welcome in the arena. Please inform the venue when booking tickets if you plan to bring an assistance dog.
• Hearing Loop: Induction loop systems are available for those with hearing impairments. Please make staff aware upon arrival.
• Sensory Considerations: While the ABBA Voyage show is a high-energy production, the venue staff are trained to assist visitors who may have sensory sensitivities. For specific requirements or concerns, contacting the venue’s accessibility team in advance is recommended.
• Staff Assistance: Trained staff are available to provide assistance with navigation, seating, and any other needs throughout your visit. Dedicated stewards can guide visitors from the entrance to their seats.
• Getting to the Arena: The walk from Stratford station or Westfield car parks to the ABBA Arena is on paved, level surfaces, making it accessible for most mobility devices.

• Door Times: Doors typically open 60-90 minutes before the show start time. Always check your ticket or the official ABBA Voyage website for the exact times for your specific performance.
• Age Restrictions: ABBA Voyage is suitable for all ages. However, children under the age of 16 must be accompanied by an adult aged 18 or over. Due to the nature of the immersive show, very young children may not fully appreciate the experience.
• Bag Policy: Small bags are permitted, but large bags, rucksacks, and backpacks are generally not allowed and will be refused entry or may need to be checked at a cloakroom if available. Please check the official ABBA Voyage website for the most current bag policy, as it can be subject to change.
• Security: For the safety of all visitors, security checks are in place. This may include bag searches and metal detector wands. Please cooperate with security staff.
• Photography Rules: The use of professional cameras and recording devices is strictly prohibited. Attendees are generally permitted to take photos and videos on their mobile phones, but please be considerate of other audience members and refrain from using flash photography, especially during the performance.